Each month this space will be devoted to a column written by Debbie Robinson, executive director of the Cambridge/Guernsey County Visitors & Convention Bureau (VCB). She will provide information about upcoming events, area attractions, bureau services and projects, and most importantly, communicate the tremendous impact that the travel and tourism industry has on this region.
2020 Travel Trends
It’s not surprising this year has set new records for the travel industry. For instance, RV sales are up 170% year-over-year! More Americans are getting behind the wheel and taking the comforts of home with them as they embark on family vacations.
Road trips that are close-to-home are more popular than ever this year. And Ohio is position perfectly to welcome those road warriors. Nearly 60% of the U.S. population lives within a 600 mile radius of Ohio and 15% of Americans live within 300 miles. Ohio’s rural countryside, beautiful attractions and small towns make up a picture perfect destination for travelers to enjoy this year.
The VCB staff recently sat in on a ZOOM call hosted by Midwest Living/Meredith Travel Marketing, one of the nation’s leading publishing companies. Based upon research and trends, the publishing giant indicated the travel experiences that are likely to be the most sought-after this summer and fall include:
• American Values – travel experiences that celebrate pride and resilience of Americans
• Small Towns and Small Businesses – not only because of their rural settings, but because travelers better understand the importance of small businesses and want to show their support
• Meet the Makers – similar to the first two just shared, this includes personally meeting shop owners, chefs, artisans, etc. It’s taking the desire for local goods to a much higher level.
• Weekend Getaways – there are indications that the value of leisure and the opportunity for travel is raised to an all-time high, as travelers are indicating they may take more weekend getaways with friends and families
• More Coasts, Less Crowds – open spaces, particularly lakes and rivers
• Shared Shopping Experiences – after being prohibited, shopping in stores has a new appeal, particularly those shops who offer experiential opportunities
• Entertainment – there’s a thirst for entertainment and escapism, particularly stories of solidarity, togetherness, kindness and helping each other.
• Multi-generational – with more multi-generational living occurring during the pandemic, multi-generational travel is expected to grow at an even faster rate
• Outdoors – open spaces and the great outdoors will be in-demand, as will open-air dining and entertainment
• Cambridge/Guernsey County is uniquely positioned to fulfill the entire list mentioned above for travelers. This region is abundant with open outdoor spaces, is close-to-home, offers multi-generational activities, is home to local artisans, and one of Ohio’s finest small towns. We have a lot to be thankful for and are looking forward to the future.
To learn more about the VCB, area events, and activities, visit the Cambridge/Guernsey County VCB office at 627 Wheeling Avenue, Suite 200 in downtown Cambridge, call 740-432-2022, email info@VisitGuernseyCounty.com, or log on to VisitGuernseyCounty.com.